It might just be the most stressful decision you ever have to make: what should you charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host… Continue reading Easy Pricing Strategies to Determine Your Rates
No More ROI: The Real Way to Sell High-Priced Packages
Want to know what keeps a lot of freelancers and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low. It’s… Continue reading No More ROI: The Real Way to Sell High-Priced Packages
The Art of the Discount: How to Never Lower Your Rates Again
It’s happened to every freelancer and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of freelancers, their first response is to lower their rate.… Continue reading The Art of the Discount: How to Never Lower Your Rates Again
Stop! Before You Raise Your Rates…Do This
In every freelancer’s life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe you just want to attract a higher caliber of client. Whatever the reason,… Continue reading Stop! Before You Raise Your Rates…Do This
Say it With Confidence: How to Discuss Rates Like a Pro
Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to… Continue reading Say it With Confidence: How to Discuss Rates Like a Pro
5 Reasons Every Freelancer Needs a Book
Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience… Continue reading 5 Reasons Every Freelancer Needs a Book
Overcoming Objections: Defeating Your Top Book-Writing Hurdles
You know you need to do it. You’ve had it on your to-do list for years. Your own mentor/advisor/coach has told you time and again that this is the year you must get your book in print. And yet…nothing. It’s not that you don’t recognize the benefits, or that you don’t want to have a… Continue reading Overcoming Objections: Defeating Your Top Book-Writing Hurdles
Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today
You know that a book is a powerful tool for a freelancer. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience. Not only that, but it’s the single best way to get the attention of main stream press outlets, influential bloggers and… Continue reading Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today
Book Marketing Made Easy: If You Write it, They Will Come
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with… Continue reading Book Marketing Made Easy: If You Write it, They Will Come
Four Publishing Options Worth Exploring
For many people, writing the book is the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready, or you just really like to write, getting your book on paper is simple. Publishing and selling it is another… Continue reading Four Publishing Options Worth Exploring