For a freelancer, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales,… Continue reading What the Heck is a Funnel, Anyway?
Month: October 2016
Why Your Funnels Leak—And What To Do About It
For a freelancer with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your… Continue reading Why Your Funnels Leak—And What To Do About It
3 Pages Every Funnel Must Have – And What to Include on Them!
Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. Here’s the easy answer: At the very least, your sales funnel needs three pages. Sales Page This one obviously comes… Continue reading 3 Pages Every Funnel Must Have – And What to Include on Them!
Put Your Sales on Autopilot With a Follow-Up Sequence
The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Let’s take a look at a typical follow-up… Continue reading Put Your Sales on Autopilot With a Follow-Up Sequence
Top Tools for Building All Your Sales Funnels
Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels: Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful… Continue reading Top Tools for Building All Your Sales Funnels
The Missing Element in Your Funnel
The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness. I know, I know. You mail regularly. You’re… Continue reading The Missing Element in Your Funnel
Storytelling: Your Autoresponder’s Secret Weapon
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a freelancer, service provider, or blogger, your job is to… Continue reading Storytelling: Your Autoresponder’s Secret Weapon
Step-by-Step Sales Funnel Planning
Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t flow naturally from the opt-in. Messages are unbalanced—either too many sales pitches… Continue reading Step-by-Step Sales Funnel Planning
3 Elements of a Squeeze Page That Converts
It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. freelancing, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and… Continue reading 3 Elements of a Squeeze Page That Converts
The Art of the Upsell
You’ve filled your funnel and you’re starting to see a steady stream of freelancing clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales)… Continue reading The Art of the Upsell