Category: Facebook Ads

The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness. I know, I know. You mail regularly. You’re… Continue reading The Missing Element in Your Funnel

What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a freelancer, service provider, or blogger, your job is to… Continue reading Storytelling: Your Autoresponder’s Secret Weapon

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t flow naturally from the opt-in. Messages are unbalanced—either too many sales pitches… Continue reading Step-by-Step Sales Funnel Planning

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. freelancing, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and… Continue reading 3 Elements of a Squeeze Page That Converts

You’ve filled your funnel and you’re starting to see a steady stream of freelancing clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales)… Continue reading The Art of the Upsell