Can You Really Build a Business Giving Away Free Stuff?

When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a freelancer who’s focused on an information product, or a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a… Continue reading Can You Really Build a Business Giving Away Free Stuff?

Giveaway Events: For Best Results, Make it Easy on Your Partners

Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes to promotion. As the giveaway organizer, it’s your… Continue reading Giveaway Events: For Best Results, Make it Easy on Your Partners

Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse

If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?” That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them a spot in your event, too. How you… Continue reading Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse