When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a freelancer who’s focused on an information product, or a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a… Continue reading Can You Really Build a Business Giving Away Free Stuff?
Category: Giveaway Events
Giveaway Events
3 Promotional Strategies You Can’t Afford to Ignore
Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to produce a large influx of new names and… Continue reading 3 Promotional Strategies You Can’t Afford to Ignore
Giveaway Events: For Best Results, Make it Easy on Your Partners
Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes to promotion. As the giveaway organizer, it’s your… Continue reading Giveaway Events: For Best Results, Make it Easy on Your Partners
Giveaway Events: The Money is in the Back End
Think the money is in the list? Think again. The real money is in the follow-up. Without a great back end to support your list-building efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a big giveaway event. Think… Continue reading Giveaway Events: The Money is in the Back End
Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse
If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?” That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them a spot in your event, too. How you… Continue reading Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse