We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income… Continue reading How Much Transparency Is Too Much?
The Art of Storytelling
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. Which would you rather… Continue reading The Art of Storytelling
You Are Your Brand
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but… Continue reading You Are Your Brand
How to Identify Your Ideal Client
If there’s one mistake that new—and sometimes even established—business owners & freelancers make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and… Continue reading How to Identify Your Ideal Client
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered… Continue reading Clarifying Your Offerings for Bigger Profits
What the Heck is a Funnel, Anyway?
For a freelancer, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales,… Continue reading What the Heck is a Funnel, Anyway?
Why Your Funnels Leak—And What To Do About It
For a freelancer with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your… Continue reading Why Your Funnels Leak—And What To Do About It
3 Pages Every Funnel Must Have – And What to Include on Them!
Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. Here’s the easy answer: At the very least, your sales funnel needs three pages. Sales Page This one obviously comes… Continue reading 3 Pages Every Funnel Must Have – And What to Include on Them!
Put Your Sales on Autopilot With a Follow-Up Sequence
The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Let’s take a look at a typical follow-up… Continue reading Put Your Sales on Autopilot With a Follow-Up Sequence
Top Tools for Building All Your Sales Funnels
Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels: Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful… Continue reading Top Tools for Building All Your Sales Funnels