The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness. I know, I know. You mail regularly. You’re… Continue reading The Missing Element in Your Funnel
Storytelling: Your Autoresponder’s Secret Weapon
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a freelancer, service provider, or blogger, your job is to… Continue reading Storytelling: Your Autoresponder’s Secret Weapon
Step-by-Step Sales Funnel Planning
Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t flow naturally from the opt-in. Messages are unbalanced—either too many sales pitches… Continue reading Step-by-Step Sales Funnel Planning
3 Elements of a Squeeze Page That Converts
It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. freelancing, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and… Continue reading 3 Elements of a Squeeze Page That Converts
The Art of the Upsell
You’ve filled your funnel and you’re starting to see a steady stream of freelancing clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales)… Continue reading The Art of the Upsell
What Your Potential Clients Wish You Knew
Your market is out there, and they are looking for you! It doesn’t matter if you’re a freelance writer, a designer who’s freelancing part-time, or a freelance business advisor. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and… Continue reading What Your Potential Clients Wish You Knew
Three Marketing Strategies to Skyrocket Your Business
Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds freelancers just like you back from success. Maybe you don’t know where to begin, or… Continue reading Three Marketing Strategies to Skyrocket Your Business
All About Product Funnels for Freelancers
Do your clients move predictably from one product or service to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low? If you’re not able to predict your income each and every month, chances are… Continue reading All About Product Funnels for Freelancers
Taming Technology: How to Easily Manage Your Freelance Business
If there is one thing that confounds freelancers and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect… Continue reading Taming Technology: How to Easily Manage Your Freelance Business
How Well Do You Really Know Your Ideal Client?
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom… Continue reading How Well Do You Really Know Your Ideal Client?