We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job,… Continue reading Lessons Learned: What a Lost Client Really Tells You
Need More Clients? Think Like a Farmer
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He… Continue reading Need More Clients? Think Like a Farmer
Fear-Based Decisions Are Bad for Business
At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business… Continue reading Fear-Based Decisions Are Bad for Business
Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you… Continue reading Sales Tips for Reluctant Sales People
Mindset Matters: Getting Inside the Head of Top-Dollar Freelancers
When you think about the highest earning freelancers, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics? In fact, while those things do help attract and keep an audience, there’s one thing that… Continue reading Mindset Matters: Getting Inside the Head of Top-Dollar Freelancers
Can You Really Build a Business Giving Away Free Stuff?
When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a freelancer who’s focused on an information product, or a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a… Continue reading Can You Really Build a Business Giving Away Free Stuff?
3 Promotional Strategies You Can’t Afford to Ignore
Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to produce a large influx of new names and… Continue reading 3 Promotional Strategies You Can’t Afford to Ignore
Giveaway Events: For Best Results, Make it Easy on Your Partners
Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes to promotion. As the giveaway organizer, it’s your… Continue reading Giveaway Events: For Best Results, Make it Easy on Your Partners
Giveaway Events: The Money is in the Back End
Think the money is in the list? Think again. The real money is in the follow-up. Without a great back end to support your list-building efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a big giveaway event. Think… Continue reading Giveaway Events: The Money is in the Back End
Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse
If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?” That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them a spot in your event, too. How you… Continue reading Inviting Giveaway Guests: Make Them an Offer They Can’t Refuse